Podcast #2: Multifamily's Attribution Problem Finally Has an Answer
Multifamily has been arguing about attribution since 2006. The debate never ended because we were asking the wrong question.
Mike Brewer gets into why multifamily has been fighting the same attribution battle for 20 years and why the answer isn't better credit models, it's better stitching.
Timestamps:
0:00 — The attribution debate that’s been running since 2006
1:27 — The LinkedIn post that sparked this episode
2:03 — Why a prospect never comes from one source
3:09 — Mike Whaling’s contribution modeling idea: when we change X, does Y move?
4:18 — What impressed Eric Brown about Hyly.AI
5:34 — Intelligence Fabric as signal orchestration
7:30 — The agent-to-agent future and why 2012 attribution models won’t survive it
8:44 — Why bad attribution creates bad downstream decisions
We expanded on this in our weekly newsletter including the IF/THEN checks you can run on your own reports.