Mike Brewer gets into why multifamily has been fighting the same attribution battle for 20 years and why the answer isn't better credit models, it's better stitching.
Timestamps:
0:00 — The attribution debate that’s been running since 2006
1:27 — The LinkedIn post that sparked this episode
2:03 — Why a prospect never comes from one source
3:09 — Mike Whaling’s contribution modeling idea: when we change X, does Y move?
4:18 — What impressed Eric Brown about Hyly.AI
5:34 — Intelligence Fabric as signal orchestration
7:30 — The agent-to-agent future and why 2012 attribution models won’t survive it
8:44 — Why bad attribution creates bad downstream decisions
We expanded on this in our weekly newsletter including the IF/THEN checks you can run on your own reports.
Read it here ⬇️
IF “Property Website” Gets Credit for Everything, Your Sources Are Broken
Last week, Mike Brewer reopened the attribution debate, and if you didn’t catch the episode, don’t worry: this note is the part you’ll actually use in your next budget conversation.